Conferences and Education

Program Details - Tuesday

Tuesday, September 30th
11:15 am 12:15 pm
Authenticity: What Consumers Really Want
Focus: Setting the Strategy

"...in a world increasingly filled with deliberately and sensationally staged experiences and - an increasingly unreal world – consumers choose to buy or not to buy based on how real they perceive an offering to be. Business today, therefore, is all about being real. Original. Genuine. Sincere. Authentic.
- Pine and Gilmore (2007)

Join internationally acclaimed author, speaker, and management advisor, Mr. Joe Pine as he discusses his latest book "Authenticity: What Consumers Really Want" (Harvard Business School Press, 2007.)

In the attractions industry where experiences, storytelling and memories are the building blocks of success, Mr. Pine contends that customers increasingly want an authentic "moment" and not a fake event. He will discuss how businesses must understand what it means to "render authenticity" in their consumer offerings and outreach, and that we must learn to manage the process of, and excel at, rendering authenticity and behaving authentically.

He will provide a way of thinking about authenticity in business and share a set of tools and techniques for rendering authenticity in any company including 10 elements of authenticity.

Time Magazine recently selected Authenticity on its list of "10 Ideas That Are Changing The World."

Authenticity follows the best-selling "The Experience Economy: Work Is Theatre & Every Business a Stage" (Harvard Business School Press, 1999), which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.

Limited seating available for this session.

Speaker: Joe Pine, Strategic Horizons LLP

Tuesday, September 30th
12:30 pm – 1:45 pm
Five Golden Rules: How To Design And Operate Success
Focus: Setting the Strategy

The process of the creation and development of new attractions is a delicate undertaking. Success has many faces: A diverse group of people is necessary to make the visitor shout, scream or silently enjoy the experience. Even a good idea is fragile, and needs careful planning from the creative to the production process. Success does not only rely on designers and producers, but professional operation and marketing is also required. How do real skills and experiences affect the result? Can a failure be avoided if you work strictly to known rules and guidelines? What influence has the attraction budget on success? Can success be copied or should research and intuition guide us to new attractions?

We have asked a number of leading theme park and attractions designers and operators to share their experiences and explore the set of rules that guide them to success.

Presented by TEA. Confirmed speakers: Bob Rogers BRC Imaginations Arts, Rasmus Altenborg, Tivioli, and Simon Opie, Vice-President of Entertainment Disneyland Resort Paris

Tuesday, September 30th
14:00 pm – 15:00 pm
Setting Standards For Ride Safety
Focus: Attractions Safety

There are a number of international standards regulating the construction of operation of amusement rides – and a number of different legislative approaches to safety. Get an overview – and hear about how these will evolve.

General introduction to the European ride safety standard EN 13.814, other relevant standards + safety certification. Speaker: Peter Leutenstofter, TUV SUD.

Ride safety in the UK. Speaker: Richard Barnes, ADIPS
Ride safety in France. Speaker: Paul Chatelot, Disneyland Paris
Ride safety in Italy. Speaker: Gianni Chiari, EAASI

Tuesday, September 30th
15:15 pm – 16:00 pm
Ride Reporting Systems – What Can We Learn?
Focus: Attractions Safety

What is the value of Ride Reporting Systems? What do they show? And what can we learn by tracking incidents?

Ride Reporting Europe: Speaker Colin Dawson, BALPPA (15 min)
Ride Reporting USA: Speaker Randy Davis; IAAPA (15 min)
Internal reporting systems: Adrian Mahon, Merlin Entertainments (15 min)

Tuesday, September 30th
16:00 pm – 17:00 pm
Incident Management – When The Going Gets Tough
Focus: Attractions Safety

Case study on how to deal with incident as it happens at your facility as well as a look on how to deal with media inquiries when the incident in question happens at a facility other than yours.

Speakers:
Paul Chatelot, Disneyland Paris (15 min)
Adrian Mahon, Merlin Entertainments (15 min)
Alain Trouve, Compagnie des Alpes (15 min)
Pelle Johannisson, Liseberg (15 min)

Tuesday, September 30th
17:00 pm – 17:30 pm
Round Table Discussion
Focus: Attractions Safety

Round table question and answer session with all the above presenters.

Tuesday, September 30th
17:00 pm – 18:15
Fast Track: Managing Q Line Systems
Focus: Growing Guest Satisfaction - and Profit

Savvy attractions operators are using technology and creative programming techniques to manage queue lines and to improve the guest experience. A panel of leading attractions including Disneyland Paris Resorts and LO Q plc present a case study on their successful queue line management techniques.

Confirmed Speakers: Leonard Sim, Director, Lo-Q Plc, Roland Kleve, Disneyland Paris Resorts and David Wilson, Disney Imagineering.