Promote the Event to Your Customers
10 Must-Do's for Getting Prospects to Your Booth
EURO ATTRACTIONS SHOW 2008 is the one-stop shopping for the amusement, leisure and attractions industries. With more than 8,000 square meters of exhibit space and 7,000 attendees, no other trade show in Europe offers such a comprehensive range of product categories, educational sessions, renowned keynote sessions, and networking opportunities. How can you get your best prospects to your booth at the show?
STEP #1 - Make sure your field sales reps have a small quantity of Euro Attractions Show 2008 brochures on hand. Use the brochure to invite prospects and customers to come see you at your booth at Europe's Premier Event for the Amusement and Attractions Industry.
- Download the Attendee Brochure - coming soon.
STEP #2 - Add "See you at Euro Attractions Show 2008, Booth # (insert your number here)," and the link to the Euro Attractions Show (www.euroas.com) in the email signature files of all employees. Make sure your booth number and the Euro Attractions Show 2008 logo appear on all your promotional materials.
STEP #3 - Maximize Positive Media Coverage at Euro Attractions Show 2008! Offering press releases or media kits to regional and trade media will educate them about your company and its current initiatives at the Euro Attractions Show -- the premier trade show for the attractions and leisure industry in Europe.
STEP #4 - When callers are put on hold, make sure they listen to your message about the products and services you will showcase at Euro Attractions Show 2008. Include a message such as, "If you haven't already registered, ask the person you are calling about attending."
STEP #5 - Send an e-mail message to all your current customers and clients reminding them of your booth number, your products and services, and the benefits of coming to see you at Euro Attractions Show 2008. If you can't invite them to come as your guest, refer them to the attendee registration information page.
STEP #6 - Make sure all your employees know that your company will be exhibiting at the most important trade event of the year, Euro Attractions Show 2008. Everyone should be able to talk about your participation, not just staff involved in planning or attending the event. (Since this is only one of 3 events we do, perhaps "the most important European trade event of the year.)
STEP #7 - If you plan to attend other industry functions or trade shows prior to the Euro Attractions Show 2008, make sure you talk up your participation. Know the dates, the city, your booth number, and what products or services you will be showcasing.
STEP #8 - Select 15 of your most important prospective customers. Have the president of your company write a personal letter and send a VIP invitation to the company. Talk about the Euro Attractions Show 2008 as an exciting opportunity for the company to promote specific products and services.
STEP #9 - Please complete the online form to request a letter of invitation, which can facilitate obtaining a visa for the Euro Attractions Show 2008.
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